NATIONAL AUTISM ASSOCIATION | WORDS HAVE WEIGHT

Problem: There is a lot of stigma and misrepresentation of people with autism in the media

Insight: The increasingly casual use of terms like “overstimulated and “sensory overload” dilutes their significance to those with autism and reduces people’s empathy and understanding

THE NAA IS REMINDING PEOPLE OF THE TRUE SIGNIFICANCE THESE TERMS HOLD FOR PEOPLE WITH AUTISM.

We brought awareness to the magnitude of these terms through OOH ads placed in major cities.

We continued reminding people of the significance of these terms through print ads.

AD: Elinor Kelly

AD: Davis Amis

CW: Haley Whiting

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