BOSE | HEAR THE DIFFERENCE
Problem: The city that never sleeps is one of the busiest places on earth — that also makes it one of the noisiest.
Insight: Each year we learn more and more about how chronic noise can negatively impact our health — despite this, New Yorkers continue to overlook the amount of noise pollution they’re exposed to everyday.
BOSE IS PUTTING YOUR HEALTH AND YOUR HEARING FIRST BY GIVING YOU CONTROL OF ALL THE UNSOLICITED NOISE
Bose placed ads around the city to show New Yorkers they have control over all the unwanted noise around them.
We also placed digital billboards in the busiest parts of the city to help New Yorkers compare the effects of the noise with and without Bose headphones, in real time.