KEN’S | YOUR FRIDGE’S HERO
Insight: Often people buy food that sits in the fridge uneaten, only to be thrown away, leaving you feeling guilty about wasting money and food.
Fruits and veggies are common victims — sitting in the fridge, mocking your good and healthy intentions, only to be thrown away.
YOUR FRUITS AND VEGGIES NEED A HERO
First, Ken’s had to get into character: we released limited edition super hero bottles in stores around the country.
With every limited edition superhero bottle comes a cookbook in comic book form, for when you run out of ideas at dinnertime.
Let Ken’s be the hero and save your sad, uneaten produce from a fate in the trash
You can use the new feature on the Ken’s website to save your produce — just tell us what you have in your fridge and we’ll give you multiple personalized recipes.
Make sure none of your food goes to waste with the click of a button.
Strategically placed OOH ads target shoppers before or during when they’re shopping for produce.
Produce aisles in grocery stores
Shopping carts
Farmer’s markets
Finally, a hero wouldn’t be a hero if they weren’t larger than life.
Plane banners give Ken’s a chance to test its superpowers and reach a large number of people