CROCS | STYLE UNRESTRICTED
Problem: People think Crocs don’t go with anything.
Insight: Gen Z rejects the millennial-curated minimalism; their attitude is who gives a fuck.
Because of Crocs nature of going with nothing, they inherently go with everything.
We’re showing Gen Z that Crocs are impossible to style wrong.
Crocs placed OOH ads in large cities across the US to target Gen Z:
AD & CW: Elinor Kelly