Due to the massive water waste in alcohol production, the more we drink, the more the earth dries up. It can take up to 34 gallons of water to produce just one alcoholic drink.
As a non-alcoholic beverage brand that knows being “dry” doesn’t have to be boring, Ghia is taking a creative approach to raise awareness of how your drinking habits can harm the planet — introducing Tapped Dry, the first breathalyzer that can translate your blood alcohol content into a measure of water wasted.
Year: 2025
Role: Art Direction, Product Design
Step 1: Blow
Blow into the device like a normal breathalyzer.
Step 3: Take Action
If you blow above a 0.0, you will recieve a drinking violation.
Your fine? A suggested donation to a water conservation organization.
Take a short quiz, and recieve a visual of the impact your average year of drinking has on the world around you.
